Vaya Fashion Story
VAYA FASHION BY SUAD AL-FOZAN
She launched a ready-to-wear label that appealed to the Kingdom's smart tastemakers and soon caught the attention of the fashion-forward in neighboring UAE. And so it began...
In 2019, Suad launched VAYA FASHION, the brand that gives the traditional abaya a gentle facelift, with colors and prints that range from tartan to natural motifs. The goal is to deliver the finest fabrics with the most detailed tailoring services to each and every customer. VAYA FASHION is sourcing premium fabrics and unique accessories for each collection from France, Italy and Spain, and there is no compromise on quality. The collections represent a remarkable coming together of tradition and modernity - from hooded abayas in houndstooth pattern, to coat-style ones in muted tones and nature-inspired prints.
VAYA VALUES
Quality.
A promise to always deliver exceptional quality, authenticity and finesse.
Empowerment.
Putting the instinctive, daring, creative women at the centre of everything we do.
Community.
Creating a community of global, inspirational women through durable, flattering and respectful relationships.
Consistency.
Consistent service and quality to each customer, every time.
