Privacy Policy

At Vaya Fashion we are committed to protecting and respecting your privacy. This notice sets out key information on how any personal data you provide to us will be processed. For all other information regarding our services, please refer to our Terms & Conditions.

By visiting the Website or supplying information through its associated customer service channels, you are consenting to the practices described in this Privacy and Cookie Policy and our Website Terms and Conditions. Please note that our Privacy & Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website. It is therefore your responsibility to continue to check our Privacy and Cookie Policy for updates.

At Vaya Fashion, maintaining your trust is important to us. Privacy is fundamental to the services we offer to our customers and with strict policies we protect it. This Statement discloses the information practices for Vaya Fashion and our affiliates’ Web sites, including what type of information is gathered and tracked, and how the information is used and/or shared.

This Privacy Statement applies to Vaya Fashion website, affiliates, micro-sites, digital marketing initiatives, services, social media sites that collect data, as well as their offline product support services and any affiliates websites that link to the Statement. Occasionally, we may supplement this Statement with additional information without prior notice relating to a particular interaction we have with you.

If you have questions or complaints regarding our privacy policy or practices, please contact us at Usage of this site confirms your acceptance to this privacy policy.

Cookies & similar technologies use "cookies," small text files that can be read by a web server in the domain that put the cookie(s) on your hard drive. We may use cookies to store your preferences and settings, help with sign-in, provide targeted ads and analyze site operations. We also use web beacons to help deliver cookies and compile analytics. These may include third-party web beacons, which are prohibited from collecting your personal information. You have a variety of tools to control cookies and similar technologies, including browser controls to block and delete cookies or you can opt out.

SSL & data storage uses industry standard SSL (Secure Socket Layer) to enhance security of transactions. This ensures all data is encrypted during transmission between your computer/smartphone and electronic devices, our website, the bank, and credit card payment gateway.

To enhance security, we do not store, record, share, rent, lease to any third party the customer related credit/debit cards details and any other personally identifiable information.

Information we collect

Vaya Fashion collects information to operate effectively and to provide you with the best products, services and experience. We collect information when you register, sign in and use our site(s) and services. We also may get information from other companies. We collect this information from web-forms, technologies like cookies, web logging and software on your computer or other devices.

How we use your personal information uses the information collected to operate, improve and personalize the products and services it offers. We may also use the information for communication purposes, for example, informing you about relevant brand news, promotions, events, customer service, marketing, corresponding with you for customer satisfaction surveys, market research, or to support products or services you have obtained from us in connection with certain transactions, or in connection with a job application or products. 

We do not disclose your personal information to third parties besides Vaya Fashion affiliates, partners, vendors without your consent. We may disclose information, including with Vaya Fashion affiliates and vendors, when required by law or to respond to legal process, to combat fraud or protect our interest, or to protect lives.

Communication preferences

You can stop the delivery of future promotional e-mail from Vaya Fashion sites and services by following the specific instructions in the e-mail you receive. Depending on the respective service, you may also have the option of proactively making choices about the receipt of promotional e-mail, telephone calls, and postal mail for particular Vaya Fashion website or services.

 Personal information

We collect your personal information for various purposes. We may combine the information we collect from you with information obtained from other sources to help us improve its overall accuracy and completeness, and to help us better tailor our interactions with you. In addition, we may also collect information relating to your use of our websites through the use of various technologies, including cookies.

If a request is made to Vaya Fashion, for example, information on a product or service, a call-back, or specific marketing materials, we will use the information you provided to fulfill your request. To help us do this, we may share information with others, for instance, Vaya Fashion's business partners, financial institutions, shipping companies, or postal or government authorities, involved in fulfillment. In connection with a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes.

Personalizing your experience on our website

We may use information we collect about you to provide you with a personalized experience on our websites, such as providing you with content in which you may be interested and making navigation on our sites easier.

Customer Support

We may use your personal information to support products or services you have obtained from us, such as notifying you of a product update or fix. We may also provide “Live Chat” sessions on our Web sites to assist you while you’re navigating through our sites; we will use personal information you provide via these sessions in accordance with this Privacy Statement.

While providing technical support to you, we may sometimes have incidental access to data that you have provided to us or data that is located on your system. This data may contain information about you, your organization’s employees, customers, partners, or suppliers. This Privacy Statement does not apply to our access to or handling of this information; the conditions regarding the handling and processing of that data is covered by the applicable Terms of Use or other agreements between you and Vaya Fashion, such as the Terms of Use for Exchanging Diagnostic Data.


The information you provide to Vaya Fashion, as well as the information we have collected about you indirectly, may be used by Vaya Fashion for marketing purposes. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive.


Regarding a job application or inquiry, whether advertised on or otherwise, you may provide us with information about yourself, such as a resume. We may use this information in order to address your inquiry or consider you for employment purposes. Unless you tell us not to do so, we may keep the information for future consideration.

Social Media

Vaya Fashion also provides social media services on its website to enable online sharing and collaboration among members who have registered to use them. These include Facebook, Instagram, Snapchat, forums, wikis, blogs and other social media platforms to name a few. When downloading and using these applications or registering to use these social computing tools, you may be asked to provide certain personal information. Registration information will be subject to and protected in accordance with this Privacy Statement, except for the information that is automatically made available to other participants as part of your profile. These applications and tools may also include supplemental privacy statements with specific information about collection and handling practices. We advise you to read those supplemental statements to understand what the tools and applications may do.

Any other content you post, such as pictures, information, opinions, or any other type of personal information that you make available to other participants on these social platforms or applications, is not subject to this Privacy Statement. Rather, such content is subject to the Terms of Use of those applications or platforms, and any additional guidelines and privacy information provided in relation to their use, as well as the process by which you can remove your content from such tools or get help to do so. Please refer to them to better understand yours, Vaya Fashion's and other parties' rights and obligations with regard to such content. You should be aware that the content you post on any such social platforms may be made broadly available to others inside and outside Vaya Fashion.


Any information transmitted through email is the property of Vaya Fashion and is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. The statements and opinions expressed in an e-mail may not represent those of the company. Any review, retransmission, dissemination and other use of, or taking of any action in reliance upon, the information by persons or entities other than the intended recipient is prohibited. If you received an email from us in error, please contact the sender immediately and delete the material from any computer. 


We may also use or share your information to protect the rights or property of Vaya Fashion, our business partners, suppliers, clients, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights, or the rights of others, or to comply with a judicial proceeding, court order, or legal process served on our Web sites.

Information for business partners & suppliers

If you are a business partner, supplier, vendor, agency or a third-party we may use information provided on our site(s) to administer and develop our business relationship with you, the business partner you represent generally. It may also include sharing certain information with other business partners (subject to any confidentiality obligations that may exist), or with Vaya Fashion customers or prospects. In connection with a particular transaction or program, we may also contact you as part of customer satisfaction surveys or for market research or with select shipping companies, financial institutions, and postal authorities involved in fulfilment.

Sharing of personal information & international transfers

Vaya Fashion has business processes, management structures, and technical systems that cross borders. As such, we may share information about you within Vaya Fashion and transfer it to countries around the world where we do business accordance with the uses identified above and with this Privacy Statement. Our Privacy Statement and our practices are designed to provide a globally consistent level of protection for personal information all over the world. This means that even in countries whose laws provide for less protection for your information, Vaya Fashion will still handle your information in the manner described here.

In some cases, Vaya Fashion uses suppliers located in various countries to collect, use, analyze, and otherwise process information on its behalf. It is Vaya Fashion's practice to require such suppliers to handle information in a manner consistent with Vaya Fashion's policies.

From time to time, we may disclose information that identifies you at an individual level and which we collected on our website to other non-Vaya Fashion entities that are not acting as our suppliers, such as our business partners. However, we do not sell or lease such information.

Circumstances may arise where, whether for strategic or other business reasons, Vaya Fashion decides to sell, buy, merge or otherwise reorganize businesses in some countries. Such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or the receipt of such information from sellers. It is Vaya Fashion’s practice to seek appropriate protection for information in these types of transactions.

Please be aware that in certain circumstances, personal information may be subject to disclosure to government agencies pursuant to judicial proceeding, court order, or legal process. We may also share your information to protect the rights or property of Vaya Fashion, our business partners, suppliers or clients, and others when we have reasonable grounds to believe that such rights or property have been or could be affected.

Information security & accuracy

We intend to protect your personal information and to maintain its accuracy. Vaya Fashion implements reasonable physical, administrative, and technical safeguards to help protect your personal information from unauthorized access, use and disclosure. 


We will retain your registration information for as long as your account is active or as needed to provide you services. If you wish to request that we no longer use your registration information, please contact us at the details below. We will retain and use your registration information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Online Advertising

Vaya Fashion does not deliver third party online advertisements on its website but it advertises its products and services on others' Web sites and search engines. Please familiarize yourself with the website operators' or network advertisers' privacy policies to understand their practices relating to advertising, including what type of information they may collect about your Internet usage. Vaya Fashion does not provide any information relating to your usage of to website operators or network advertisers.

We have also engaged with certain third parties to manage some of our advertising on other sites. These third parties may use cookies and web beacons to collect information (such as your IP address) about your activities on and other websites to provide you targeted advertisements based upon your interests.

Links to non-owned websites and third party applications

To allow you to interact with other websites on which you may have accounts (such as Facebook and other social media sites) or join communities on such sites, we may provide links or embed third-party applications that allow you to login, post content or join communities from our website.

We may also provide you with general links to non-owned websites. Your use of these links and applications is subject to the third parties’ privacy policies, and you should become familiar with the third-party sites' privacy policies before using the links or applications. Vaya Fashion is not responsible for the privacy practices or the content of those other websites.

Notification of changes

We will post a notice for 30 days at the top of this page notifying users when this Privacy Statement is updated or modified in a material way.

Privacy questions & access

If you have a question about this Privacy Statement or Vaya Fashion's handling of your information, you can send an email via the contact form. 


Working days: 5 days a week (Sunday to Thursday) from 9am to 5pm. We are closed on Friday, Saturday and during UAE public holidays. 

We may ask you to verify your identity and to provide other details to help us to respond to your request before providing you with any information or correct any inaccuracies.

Last modified: 11 May 2021

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